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a sacred totem
der Frage nachgegangen
With stunning photography and in-depth interviews
which she conceived between 2004 and 2007
What Is Post-Branding? graphic design a sacred totemPart design experiment, part critical theory, part how to manual, What Is Post Branding? offers a creative counter to brandings neoliberal orthodoxy. Brands arent just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? A compact pocketbook composed of four
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