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nonchalant elegance
challenges and serendipity of design and the visual arts
The first volume (1950–1969) of this magnum opus appeared posthumously in 2019
but with a new function and the start of a new history
The New Standard #1 Berlin nonchalant eleganceThe New Standard is an inaugural publication brought to you by design studios Made Thought, Map Project Office and Universal Design Studio. This namesake publication, features a selection of work from the studios who together make up The New Standard alongside inspiring brands and game changing individuals who share the collectives values and vision for the future and the power that creativity holds to disrupt the status quo.
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