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It is a glossy white paint scheme with grey, off white and silver graphics
What the Campaign Looks Like The campaign consists of eight quirky video spots showing JanSport backpacks supporting users in the most unremarkable, yet deeply relatable spaces: A farmers stand A packed subway A bathroom stall Even a moment of grieving pet The scenes are paired with untrained actors singing intentionally unserious anthemsdeadpan, weird, and relatable
Theyre simple mesh with elastic rims for grip
Polycarbonate and ABS make up the lightweight shell
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