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Lululemon turned a simple utility item into a status symbol that markets itself proof that brand equity is often built through the smallest touchpoints
Another bonus is that larger arbors wind the line on in larger circles, and since fly line has what is called memory and tends to kink up, there are fewer kinks with a larger arbor
You can stow other things here, too, like a tripod or trekking pole
This is an excellent option for international business travellers
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