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The Cularis Pure features Mips Evolve, a rotational impact protection system that works to reduce rotational forces in the event of an angled impact - the kind most commonly experienced in real-world crashes
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The shift from occasional weekend users to committed year-round enthusiasts has shortened product replacement cycles
Borrowing tech from Bells pro-tested Zephyr lid, the brand claims the helmet combines lightweight aero efficiency with cutting-edge comfort tech
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